tag:blogger.com,1999:blog-2450362753961172721.post6473715041065436504..comments2023-04-26T04:21:08.602+10:00Comments on luk by Cindy Luken: Design brief to RubyRuby Design for Table of Fabulousness!Cindylukenhttp://www.blogger.com/profile/05889356364207796802noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2450362753961172721.post-21200879784414462082011-08-08T13:15:52.238+10:002011-08-08T13:15:52.238+10:00HI Kate, Glad you dropped by. Love your questions ...HI Kate, Glad you dropped by. Love your questions & comments. We'll just forget the bit about your product association & brand performance!!!!<br /><br />In regards to my target numbers they are not based on industry info so much as a few 'common sense' facts / needs / sales goals:<br />1. We all know that 10's of thousands of lippies are consumed per year so 10K as a startup number not unrealistic. <br />2. The BHAG so to speak is to find where the upfront "chunky" sale/s versus the initial much slower one by one online consumer sales of luk product is.<br />3. I know that:<br />- the corporate gifting market is strong at season times of the years <br />- 4& 5 star hotels/spas need a product like mine<br />- airlines move volume<br />- customers like a solution - ie ready-branded product idea.<br />- retail too much work / timing pressure for launch year. <br />4. My market entry strategy is to get on the road and target accounts such as the above to bring a BIG one onboard to get the wheels oils. ie fund cashflow of minimum production volumes on packaging and production. In other words, i get the big sale and tack my consumer branded product onto the end of production so that i can build luk sales gradually at a low risk / stock holding cost and ensure that my range stays fresh / turns over.<br /><br />It is a risk but i have loads of faith in the product because it is so unique & I have the foodie & science experience & expertise to make it work. And to be honest, once i get on the road and start getting feedback & building relationships I will see if my intuition works....that is what will give me confidence in numbers! CCindylukenhttps://www.blogger.com/profile/05889356364207796802noreply@blogger.comtag:blogger.com,1999:blog-2450362753961172721.post-13917899830060282182011-08-05T15:18:28.330+10:002011-08-05T15:18:28.330+10:00Cindy
Been reading your blog since your ABN appea...Cindy<br /><br />Been reading your blog since your ABN appearance, but finally got 'round to downloading your "business plan". Awesome! Thank you so much for sharing. <br />I have a pragmatic question....you estimate 10K units pre-sold....that seems like alot?? <br />From your industry information - was this inside information or did you use a supplier such as IBIS?<br /><br />Can't wait to see your range...I loved Napolean's "goddess sands" gloss (which they took off the market), Poppy's 1990's collections which failed....and I was also (clearly) one of the only people to love New Coke so possibly don't include me in your market testing as I must be a fringe dweller of consumer items. <br /><br />KatieAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2450362753961172721.post-6899880036098598722011-08-03T19:56:05.903+10:002011-08-03T19:56:05.903+10:00Loving it Cindy!Loving it Cindy!Melindanoreply@blogger.com