Wednesday, June 15, 2011

Have you got Klout?  This is an effective and interesting tool for tracking & measuring your overall online influence...known as the Klout score. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. You can measure yourself or see  how others operate. 

If it does one thing for will make you think about what you write and what you are doing with your social media strategy.

Taken from their blog:

How can you use Klout as a business or application?
  • Engage with influencers: Businesses can use Klout Perks to connect with top influencers in a given topic and offer them the chance to try your product. Learn more.
  • Know who to connect to: Look at the Klout Scores of the people in your community to find out how to most effectively use your time. Those with high Klout Scores have the ability to impact a large audience. You can use tools like Hootsuite, Cotweet, Seesmic, or even KloutChrome and Firefox Twitter extensions to help you do this. Look not just at Klout Score but at their topics of influence and who influences them to understand what they care about.
  • Use Klout data: If you’re an application looking to integrate Klout data we have an API you can use. Learn more.

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